Top 20 Affiliate Programs for UK Musicians Seeking to Boost Their Income
- Jack Stow
- 1 day ago
- 7 min read
Musicians in the UK often seek ways to boost their earnings. Affiliate marketing provides a viable option to generate income by endorsing products and services that appeal to a music-oriented audience. If you have a platform—whether a blog, YouTube channel, or social media presence—partnering with the right affiliate programs can turn your musical skills and experience into profit.
This post explores twenty of the top affiliate programs tailored for UK musicians, highlighting their benefits, commission rates, and product variety to help you make informed choices. If you’re new to affiliate marketing then try reading “What is Affiliate Marketing” and "What is an Affiliate Network" first.
Disclaimer: we may earn a commission from affiliate links on this page.
1 - Gear4music
Gear4music is one of the UK’s largest online music retailers, offering a vast range of instruments, recording equipment, and accessories. Their affiliate program is ideal for musicians who want to recommend quality gear to their followers.
Commission Rate: Up to 5% per sale.
Product Variety: Guitars, drums, keyboards, studio gear, DJ equipment, and more.
Benefits: Regular promotions and discounts.
Support: Dedicated affiliate managers and detailed reporting tools.
For musicians who frequently discuss gear or review instruments, Gear4Music’s program provides a reliable income stream with products your audience will trust. Gear4Music's affiliate program is run on the Awin network.
2 - Andertons
Andertons is a well-known UK music store with a strong online presence. Their affiliate program suits musicians who want to promote a wide selection of instruments and pro audio equipment.
Commission Rate: Around 4% on sales.
Product Variety: Comprehensive range of guitars, drums, keyboards, recording gear, accessories and more.
Benefits: Andertons is famous for its expert staff and video demos, which help affiliates create engaging content.
Support: Access to creative assets and regular newsletters with product updates.
Musicians who create gear demos or tutorials can benefit from Andertons’ broad catalogue and trusted brand. They typically seek out musicians, artists, and influencers who have a large following and their affiliate program is on the Impact network.
3 - Thomann
Thomann is Europe’s largest music retailer, popular among UK musicians for its competitive prices and extensive stock.
Commission Rate: Typically 5% per sale.
Product Variety: Everything from orchestral instruments to DJ gear and recording equipment.
Benefits: International shipping options and a user-friendly website increase conversion rates.
Support: Comprehensive affiliate dashboard and multilingual support.
If your audience includes musicians looking for variety and affordability, Thomann’s program offers a strong affiliate opportunity. Thomann require that you can prove you have a good online following and decent website traffic.
4 - Bax Music
Bax Music is another major European music retailer with a solid reputation in the UK market.
Commission Rate: Around 4% per sale.
Product Variety: Instruments, studio equipment, lighting, and sound systems.
Benefits: Frequent sales and promotions help affiliates boost earnings.
Support: Real-time tracking and marketing materials.
Bax Music is a good fit for musicians who cover live sound or stage gear topics. The Bax Music affiliate program is run on the TradeTracker network.
5 - eBay
eBay’s affiliate program, called the eBay Partner Network, allows musicians to promote a vast array of new and used music gear. Many online music retailers, like Gear4music, also maintain eBay Stores.
Commission Rate: Varies by category, generally 1-4%.
Product Variety: Vintage instruments, rare gear, sheet music, and more.
Benefits: Huge product range and auction-style listings attract bargain hunters.
Support: Easy-to-use affiliate tools and global reach.
Perfect for musicians with audiences interested in second hand, unique or collectible music gear.
6 - Amazon
Amazon Associates is one of the most popular affiliate programs worldwide, including for UK musicians.
Commission Rate: 1-10% depending on product category.
Product Variety: Instruments, accessories, books, music equipment, and digital products.
Benefits: Trusted platform with fast delivery and extensive product selection.
Support: Robust reporting and promotional tools.
Amazon’s program is ideal for musicians who want to recommend a wide range of music-related products.
7 - Reverb
Reverb is a marketplace dedicated to musical instruments and gear, making it perfect for musicians to promote. Reverb have a standard affiliate program as well as a specific program for social media content creators and YouTubers
Commission Rate: 5% on sales.
Product Variety: New, used, and vintage music gear.
Benefits: Unique product listings and an active community.
Support: Online affiliate dashboard and reporting.
If your followers are gear enthusiasts or collectors, Reverb offers a niche platform with great potential for sales.
8 - Marshall Headphones
Earn commission from promoting an iconic brand.
Commission Rate: Typically 5% per sale.
Product Variety: Headphones and speakers.
Benefits: A brand name that your audience will know.
Support: Comprehensive affiliate tools, dashboard and reporting.
The Marshall Headphones affiliate program is on the Commission Junction network.
9 - Google AdSense
Probably the Internet's bigger advertising network. If you have a website or a blog for your music then adding AdSense is easy and a great option.
Commission Rate: Variable commission per click.
Product Variety: Almost infinite variety of ads, many personlised to your users.
Benefits: Easy to install, powered by Google.
Support: Google AdSense dashboard and help website.
Google AdSense is used by many of the biggest music websites, and is a no-brainer if you are creating online content.
10 - Spotify
Earn commission from the world's biggest streaming platform from their affiliate program.
Commission Rate: £5.30 per sign-up.
Product Variety: Millions of tracks and podcasts to choose from.
Benefits: Easy to add links to music and podcasts you recommend
Support: Online dashboard, reporting and help
Spotify's affiliate program is run by Sovrn, which is technically a subnetwork, so they handle the relationship with the merchants. It is a bit more complicated to get set up and approved, but once you are they offer access to affiliate programs from thousands of websites.
11 - Amazon Music Unlimited
Earn commission for sign ups to Amazon's music streaming service.
Commission Rate: £4.50 per sign-up
Product Variety: Millions of tracks to choose from.
Benefits: Easily link to tracks and promote the free trial.
Support: Extensive Amazon Associates dashboard, reporting and help
Promoting Amazon Music Unlimited is part of Amazon Associates.
12 - Apple Music
Apple has an affiliate program called the Performance Partner Program that includes Apple Music.
Commission Rate: Varies, typically a percentage of subscription or purchase.
Product Variety: Millions of tracks.
Benefits: Easy to use music player widgets for your website.
Support: Access to marketing materials and analytics.
Members of the program can earn commissions on qualifying Apple Music, Apple TV, and Apple Podcasts memberships as well as the sales of movies, TV shows, books, audiobooks and more.
13 - Splice
Splice provides music producers, artists, and sound designers with an extensive library of royalty-free audio samples, loops, software, and collaboration tools.
Commission Rate: Variable on product.
Product Variety: Huge amount of top quality music software.
Benefits: A brand that your audience will love.
Support: Online dashboard and help from the program's affiliate network.
The Splice affiliate program is on the Rakuten network.
UPDATE: Although splice.com/affiliates still advertises it, the program is currently inactive on Rakuten. Suggested replacement is the Beatport affiliate program.
14 - Epidemic Sound
Epidemic Sound offers content creators an ever-expanding catalog of music and sound effects.
Commission Rate: Variable on product.
Product Variety: Huge library of royalty free music.
Benefits: A great brand for musicians to promote.
Support: Comprehensive affiliate tools, dashboard and reporting.
The Epidemic Sound affiliate program is on the Commission Junction network.
15 - Loopmasters
Loopmasters has a huge catalogue top quality sample libraries.
Commission Rate: Up to 20%.
Product Variety: Huge online catalogue.
Benefits: Signing up to Loopmasters also includes their associated Loopcloud and Pluginboutique brands.
Support: Online dashboard.
The Loopmasters affiliate program is run by Post Affiliate Pro.
16 - Sheet Music Plus
Sheet Music Plus is a leading online retailer of printed and digital sheet music and educational materials.
Commission Rate: Around 10% per sale.
Product Variety: Sheet music for all instruments, songbooks, and teaching resources.
Benefits: High commission rate and niche product focus.
Support: Marketing resources and detailed reporting.
For musicians who teach or share sheet music, this program is a perfect fit. The program is on the FlexOffers network.
17 - Sheet Music Direct
Sheet Music Direct offer millions of arrangements for every instrument and skill level.
Commission Rate: 10% of listed price.
Product Variety: Huge sheet music catalogue.
Benefits: Powered by trusted sheet music publisher Hal Leonard.
Support: Currently no online reporting.
The affiliate program is run in-house by Sheet Music Direct, so you can sign up with them directly.
18 - Musicnotes
Musicnotes offer over 500,000 arrangements for piano, guitar, voice and more, with instant access across print, PDF and apps.
Commission Rate: 5% of sales.
Product Variety: Huge online library.
Benefits: Promote instant access to digital sheet music.
Support: Comprehensive online dashboard and tools
The affiliate program is on the Rakuten network.
19 - Alpine
Alpine specialises in hearing protection products designed for musicians and concertgoers.
Commission Rate: Approximately 8% per sale.
Product Variety: Earplugs, custom molds, and hearing care accessories.
Benefits: Unique niche promoting health and safety.
Support: Online dashboard, reporting and help.
Musicians concerned about long-term hearing health can promote Alpine products as a responsible choice for their audience.
20 - Hears
Hears offer sleek and stylish hearing protection.
Commission Rate: 8% of list price
Product Variety: Hears' patented hearing protection technology.
Benefits: An ambassador program for content creators as well as an affiliate program.
Support: Comprehensive online reporting and help.
The program is on the Impact network.
Conclusion
Most affiliate programs are run by networks, such as Awin, so you will need to create accounts with them first. Once you are set up with a network, you can join as many programs as you want within that network.
It can take some time and effort to get up and running, but when promoted effectively, affiliate marketing can provide musicians with some useful extra income.
Program | Network | |
|---|---|---|
Gear4music | Awin | |
Andertons | Impact | |
Thomann | Clickfire | |
Bax Music | TradeTracker | |
eBay.co.uk | eBay Partner Network | |
Amazon.co.uk | Amazon Associates | |
Reverb | Awin | |
Marshall Headphones | Commission Junction | |
AdSense | ||
Spotify | Sovrn | |
Amazon Music Unlimited | Amazon Associates | |
Apple Music | Performance Partner Program | |
Splice | Rakuten | |
Epidemic Sound | Commission Junction | |
Loopmasters | Post Affiliate Pro | |
Sheet Music Plus | FlexOffers | |
Sheet Music Direct | Sheet Music Direct | |
Musicnotes | Rakuten | |
Alpine | Awin | |
Hears | Impact |
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